Chiliz is transforming sports and blockchain with big moves! From launching a digital wallet for 33M Naver Pay users to introducing a Fan Token DEX and $PEPPER meme coin, Chiliz is innovating fan engagement. Their new Chiliz Sports agency and Includ3d Accelerator empower global collaboration and education. 

Chiliz, a leading blockchain provider for the sports and entertainment sectors, has recently undertaken a series of strategic initiatives aimed at broadening its global footprint and enhancing user engagement. 

These developments include a significant partnership in South Korea, the launch of a decentralised exchange, the introduction of a new meme coin, the establishment of a dedicated sports agency, and the initiation of a social impact programme.

Naver Pay partnership introduces Chiliz chain to 33 million users

In a landmark collaboration, Chiliz has partnered with Naver Pay, South Korea's premier digital payment platform, to launch Naver Pay's first digital assets wallet. This integration brings Chiliz Chain to Naver Pay's extensive user base of 33 million individuals, providing a secure and user-friendly platform for managing digital assets. 

To commemorate the launch, applicants for the new wallet will receive commemorative NFTs minted on the Chiliz Chain. Additionally, 50 fortunate South Korean winners will have the opportunity to win a European Football Tour, including VIP tickets and NFTs, along with a luxurious European travel package to witness matches featuring top football clubs like Paris Saint-Germain and FC Barcelona.

Launch of Fan Token decentralised exchange

Chiliz has taken a significant step towards decentralisation with the introduction of a community-driven decentralised exchange (DEX), developed in collaboration with the KAYEN Protocol. This dedicated platform for the Chiliz Chain offers an integrated suite of tools, enabling users to seamlessly bridge, swap, and wrap Fan Tokens and Chiliz tokens. Additionally, it supports liquidity provision, creating a streamlined and efficient environment for all token-related activities.

The Fan Token DEX represents a pivotal moment in Chiliz's evolution, providing fans and investors with greater control over their assets while promoting a decentralised infrastructure. By catering to the specific needs of the Chiliz community, the DEX ensures that the ecosystem remains accessible and user-centric. The collaboration with KAYEN Protocol reinforces Chiliz’s strategy of leveraging cutting-edge DeFi solutions to empower its users, making it easier than ever to participate in the growing blockchain-based sports economy.

Introduction of $PEPPER meme coin

On 10 October 2024, Chiliz added a new dimension to its ecosystem with the launch of $PEPPER, a unique meme coin aimed at enhancing community engagement. $PEPPER is designed to provide a fun, interactive avenue for fans and users to connect with the Chiliz platform, expanding the ways in which they can engage with the broader ecosystem.

This playful addition reflects Chiliz’s commitment to innovation and diversity within its blockchain offerings. The coin introduces a light-hearted element to the ecosystem, demonstrating how blockchain technology can blend functionality with entertainment. $PEPPER also opens up new opportunities for users to explore the platform in creative ways, fostering a deeper sense of community while staying true to the decentralised and user-friendly ethos of Chiliz.

Establishment of Chiliz Sports agency

Building on its leadership in merging the worlds of sports and cryptocurrency, Chiliz has launched an independent division named ‘Chiliz Sports.’ Since 2018, Chiliz has been a trailblazer in this space, and the creation of Chiliz Sports marks a strategic expansion of its capabilities. This new agency is focused on fostering partnerships between sports properties and crypto brands, acting as a bridge that connects these two dynamic industries.

Using its extensive SportFi ecosystem of over 150 global brands, Chiliz Sports provides a unique platform for collaboration. Clubs, rights holders, and brands from both sports and cryptocurrency sectors can now tap into Chiliz's unmatched network and expertise. By doing so, Chiliz Sports aims to create value-driven partnerships that not only benefit the stakeholders but also enhance fan engagement through innovative digital solutions.

Launch of Includ3d accelerator programme

Chiliz has unveiled the ‘Includ3d Accelerator,’ an ambitious programme under the newly established ‘Chiliz Includ3d’ social impact arm. This initiative is rooted in Chiliz's belief that the transformative power of blockchain should extend beyond elite brands, reaching smaller organisations and individuals within the sports industry.

The program is designed to provide education on web3 technologies and foster the incubation of groundbreaking ideas. Participants will have access to Chiliz’s expert team and its vast network of partners, enabling them to develop and implement innovative solutions that redefine fan engagement and operational practices. By supporting these initiatives, the Includ3d Accelerator seeks to democratise access to blockchain technology, ensuring that its benefits are felt throughout the sports world.

Global engagement: Asia 2024 tour and upcoming engagements

Chiliz's Asia 2024 tour marked a significant milestone in its efforts to strengthen its presence in the region. Over the past few months, the Chiliz team visited South Korea, Japan, and Singapore, engaging directly with fans, partners, and stakeholders to showcase its vision for Fan Tokens, SportFi, and blockchain applications in the sports sector.

The tour offered Chiliz an opportunity to connect with diverse audiences, sharing insights into how its blockchain solutions are transforming fan experiences and industry practices. Enthusiastic responses from these engagements have solidified Chiliz’s position as a leading innovator in the sports and entertainment blockchain space. The success of the Asia tour underscores the growing global interest in Chiliz’s ecosystem and sets the stage for further expansion in the region.

Chiliz continues to engage with the global community and will be participating in the following events:

• Blockchain Life Dubai: 22–23 October 2024
• Binance Blockchain Week: 30–31 October 2024
• ETH Bangkok: 10–11 November 2024

These initiatives underscore Chiliz's ongoing efforts to innovate and expand within the sports and entertainment blockchain space, offering enhanced experiences and opportunities for users worldwide.