Chiliz Group unveils Chiliz Sports, a new division bridging sports and technology through strategic partnerships and blockchain innovation. Building on its success with Fan Tokens and the Chiliz Chain, this initiative aims to strengthen the SportFi ecosystem, transform fan engagement, and drive collaboration between global sports properties and crypto leaders.

The Chiliz Group, a global leader in blockchain technology for sports and entertainment, has announced the launch of Chiliz Sports, a dedicated division aimed at driving collaboration and innovation between the sports and technology industries. 

This initiative seeks to identify synergies, foster partnerships, and unlock opportunities that bring together key players from these dynamic sectors.

A new era of opportunities in SportFi

The Chiliz Group has been a trailblazer in the SportFi (Sports and Finance) ecosystem since 2018, introducing the Socios.com platform and Fan Tokens, which have become vital tools for fan engagement and revenue generation. To date, over 70 organisations across nine sports categories have adopted Fan Tokens to grow, engage, and reward their digital communities.

The Group’s progress continued with the launch of the Chiliz Chain in 2023. This blockchain network now hosts an ecosystem of over 150 brands and organisations spanning sports, crypto, and related industries. Together, these entities are driving innovation and exploring new applications in blockchain technology.

With the rapid growth of crypto adoption and evolving regulatory frameworks, the synergies between sports and blockchain technology are increasingly evident. Chiliz Sports aims to identify and cultivate these opportunities, ensuring partnerships are both valuable and secure.

Supporting partnerships and enhancing collaboration

Chiliz Sports will serve as a platform for organisations from the sports and technology industries to identify opportunities and find trustworthy partners. The division will facilitate connections and provide strategic advice to ensure seamless collaboration. Leveraging its extensive network of elite athletes, leading sports properties, and prominent crypto companies, Chiliz Sports is uniquely positioned to guide brands in navigating this complex landscape.

“Chiliz Sports is a new and very exciting step in our mission to bridge the gap between sports and crypto,” said Alexandre Dreyfus, Founder and CEO of Chiliz Group. “Our aim has always been to serve both industries and bring them together to create value. We understand the needs, priorities, and challenges of sports organisations and crypto companies alike. This initiative will help them achieve their goals more effectively.”

The new division will be led by Daniel Maglietta, Managing Director and Co-Founder of Chiliz Sports. Maglietta brings years of experience facilitating high-profile partnerships between European sports properties and major crypto brands.

“Over the past six years, we’ve developed a deep understanding of both industries and built a network that includes some of the biggest names in sports and crypto,” said Maglietta. “Through Chiliz Sports, we will extend the reach of our expertise and network, enabling more clubs, rights holders, and brands to benefit from the opportunities we can create.”

Strengthening the SportFi Ecosystem

The Chiliz Group’s contributions to the SportFi ecosystem have transformed fan engagement and monetisation. Its products and services, including the Fan Tokens and the Chiliz Chain, are laying the groundwork for a future where sports and blockchain are intrinsically linked.

By launching Chiliz Sports, the Group reaffirms its commitment to shaping this evolving landscape. With its expertise, network, and innovative tools, the division will facilitate meaningful partnerships and drive the adoption of blockchain solutions in sports and entertainment.

About the Chiliz Group

The Chiliz Group is a leading blockchain provider for the sports and entertainment industries. It is the creator of Socios.com, the tokenised fan engagement and rewards platform, which is embraced by top organisations across the global sports industry and used by over 2.3 million fans worldwide. Chiliz is also the creator of the Chiliz Chain, the first layer 1 EVM-compatible blockchain designed specifically for the needs of the sports sector. Its native token, $CHZ, powers the Sports Blockchain, which is home to a rapidly growing ecosystem of over 150 brands from sports, crypto, and beyond.