Flipster, a leading global crypto derivatives platform, has announced its first esports partnership with top Asian gaming organisation TALON. As part of the deal, Flipster becomes the Official Crypto Exchange Partner of TALON’s Dota 2 team, which will now compete as Flipster TALON. The collaboration, facilitated by SportQuake, aims to merge digital assets with esports through co-branded content, fan activations, and community-focused initiatives across Asia.

 

This partnership marks Flipster’s first foray into sports sponsorship and reflects its broader ambition to connect the digital asset ecosystem with the fast-evolving world of esports. The collaboration will begin with a full brand rollout in June, featuring player signings, co-branded content, and a dedicated launch video.

 

A Shared Vision for Innovation and Inclusion

Flipster and TALON plan to co-develop a series of fan-oriented campaigns, including digital activations and educational content, designed to make both gaming and crypto more interactive and accessible. The initiative is expected to resonate with Gen Z audiences across Asia, who are at the intersection of Web3 adoption and competitive gaming.

“Esports is one of the most exciting frontiers for Web3 culture to thrive,” says Youngsun Shin, Head of Product and Partnerships at Flipster. “Through Flipster TALON, we’re championing a new kind of connection with a digital-native generation that values openness, creativity, and inclusion,  the same values that underpin crypto.”

Youngsun further adds, “Flipster’s partnership with TALON is grounded in a shared commitment to access and inclusion. By focusing on free-to-play titles and a player-first approach, Flipster supports the gaming community across the spectrum, from casual fans to pro athletes, much like it empowers both beginner and experienced traders through its platform.”

TALON CEO Sean Zhang also reflects on the synergy between the two companies: “We’re thrilled to welcome Flipster to the TALON family. As innovators in their field, Flipster shares our drive to push boundaries and create richer fan experiences. Together, we’re exploring exciting new ways to bring gaming and crypto culture together.”

Global Reach and Market Momentum

Founded in 2021, Flipster has rapidly established itself as a major player in the crypto trading space, now serving over one million users across nearly 200 countries. The platform offers more than 350 trading pairs on spot and futures markets, with leverage of up to 100x and zero trading fees. Its recent growth includes an 856% surge in trading volume and a 6,000% increase in total user assets.

TALON, headquartered in Hong Kong, operates in seven countries and competes across ten major gaming titles, including League of Legends, Dota 2, and Valorant. The organisation is renowned for its competitive success and engagement with a young, digital-first audience.

The partnership has been facilitated by global sports marketing agency SportQuake, which played a key role in aligning the two brands. “We are delighted to bring together Flipster and TALON, two brands who have enjoyed great success to this point in their development,” says Matt House, CEO of SportQuake. “This partnership sets Flipster and TALON on a path for further expansion, with a shared aspiration to become globally recognised digital platforms.”

About Flipster
Flipster is a cryptocurrency trading platform offering access to over 350 digital asset pairs in both spot and derivatives markets. With up to 100x leverage and zero trading fees, Flipster supports traders with tools for efficient strategy execution, capital-efficient programmes, and token airdrops.

About TALON
TALON is a premier esports and entertainment organisation based in Hong Kong, operating competitive teams across Asia. Known for success in games like Dota 2, League of Legends, and Arena of Valor, TALON is also expanding its presence in content creation and lifestyle branding.