Flow has partnered with OpenSea to expand NBA Top Shot’s reach, enabling fans to buy, sell, and trade moments on the largest NFT marketplace. NBA Top Shot is available for trading on OpenSea’s newly unveiled OS2. New collections from MLow, Mnewbis, and Blac were also recently added to OpenSea via Flow.

Flow, a leading blockchain platform designed for digital consumer experiences, gaming, and application development, continues to solidify its position as a pioneer in the NFT space. Known for its ability to bring globally recognised brands into the decentralised marketplace, Flow has become the go-to blockchain for mainstream adoption. Trusted by major brands, artists, and creators, Flow is now expanding its reach by integrating NBA Top Shot, one of its flagship digital collectibles, into OpenSea’s newly unveiled OS2 marketplace.

NBA Top Shot, developed by Dapper Labs, has been a trailblazer in the digital collectibles space since its inception. Gaining significant traction during the 2021 NFT boom, it achieved daily sales peaks of $45 million. 

NBA Top Shot is seamlessly integrated into the NBA’s official app, offering millions of fans a Web3-powered engagement experience. With its official launch on OpenSea via Flow, NBA Top Shot is now accessible to an even broader audience, enabling fans to buy, sell, and trade moments on the largest NFT marketplace. This move underscores Flow’s position as a trusted platform for global brands and IPs like NFL ALL DAY, Disney Pinnacle, Ticketmaster, and of course, NBA Top Shot. 

Matt Nofi, Growth Lead at Flow, emphasised the platform’s dedication to fostering fandom and innovation. "Flow isn’t just where brands build—it’s where fandom thrives," he said. "The NBA has been building on Flow for four years, deepening its commitment year after year and creating richer experiences for the league’s super fans. Flow’s technology enables brands to form more meaningful relationships with their communities—allowing them to understand their fans’ passions, reward engagement, and create an entirely new kind of interactive experience. This is the future of fandom, and it’s happening on Flow."

Expanding the NFT Ecosystem

In addition to NBA Top Shot, Flow has recently facilitated the addition of new collections from MLow, Mnewbis, and Blac to OpenSea. These creators chose Flow for its commitment to supporting innovative projects and its robust infrastructure. Flow’s ability to provide a seamless and scalable environment for NFT development has made it a preferred choice for artists and brands alike.

Flow’s expertise in the NFT space dates back to the early days of the technology. Dieter Shirley, former CTO of Dapper Labs and current Chief System Architect at Flow, played a pivotal role in shaping the NFT landscape. He authored and sponsored the ERC-721 proposal, the standard that defines how NFTs are tracked and transferred across applications. Shirley also co-created CryptoKitties, one of the first mainstream NFT projects, which laid the foundation for today’s digital economy.

Preparing for the future of NFTs

As the NFT market continues to evolve, Flow remains steadfast in its mission to provide the infrastructure necessary for mass adoption. According to a recent Technavio report, the NFT market is expected to grow by $84.13 billion between 2025 and 2029. Flow is ensuring that brands, creators, and collectors are well-positioned to thrive in this expanding ecosystem.

Dieter Shirley highlighted Flow’s developer-centric approach, stating, "We set out to build Flow because as developers we deeply understood the challenges of building NFTs and apps. Supporting innovation has been our goal from day one. Whether it's introducing the lowest gas fees on OpenSea for creators or bringing the biggest brands to an even larger audience through this partnership—driving this space forward is what Flow has always been about."

About Flow

Flow is a leading blockchain platform designed by app developers for app developers. It provides a decentralised environment that is accessible, trustworthy, and censorship-resistant. Trusted by top brands like the NBA, the NFL, and Disney, Flow is built for mainstream adoption, enabling the next generation of digital consumer experiences across gaming, social platforms, collectibles, and apps. With its seamless integration of Web3 technology, Flow is empowering brands and creators to build innovative experiences that engage and excite their audiences.

About NBA 

The NBA (National Basketball Association) is a premier professional basketball league in North America, consisting of 30 teams. Established in 1946, it has grown into one of the most recognised and influential sports leagues globally. The NBA features world-class athletes, with some of the best basketball players in history, including Michael Jordan, LeBron James, and Kobe Bryant. The league operates under a regular season and playoffs format, culminating in the NBA Finals. It has a vast global fanbase and is known for its exciting gameplay, marketing innovations, and significant cultural impact, especially through its digital and social media presence.