The deal secures NIKE as the sole provider of uniforms and apparel for all 32 NFL teams until 2038. Nike initially partnered with the National Football League (NFL) in 2012.

Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base-layer apparel for all 32 National Football League teams, NIKE will deliver cutting-edge, high-performance products that adapt to the evolving demands of the athletes.

In October, CNBC reported that the NFL was considering new partners for its uniform contract, preparing for its deal with Nike to expire after the 2027 season. The league briefly opened the bidding process to other companies, with several expressing interest. This decision followed criticism of Nike for lagging in innovation and a mishandled uniform launch for Major League Baseball, which resulted in complaints about the new outfits being see-through, ill-fitting, and "amateurish."

"This partnership renewal is a testament to the strength and success of our collaboration with the NFL. As we embark on this new chapter, we're committed to co-creating cutting-edge solutions that meet the rapidly changing needs of National Football League athletes and fans, while fueling the league's growth and development initiatives,” says Elliott Hill, President and CEO of NIKE, Inc.

Global growth is a top priority for the NFL, which has worked to popularize flag football and supported its inclusion in the 2028 Los Angeles Olympics. This season, the league hosted five international games in Brazil, England, and Germany, with plans to increase that number to eight next year.

How does NIKE – NFL collaboration benefits fans and players? 

Growing the sport internationally has become a priority for the National Football League in recent years. The league worked hard to increase the popularity of flag football and pushed for its inclusion in the 2028 Olympics in Los Angeles. Additionally, the league played five international games this season in Brazil, England and Germany. The goal is to play eight international games next year. 

Key initiatives of the partnership include NIKE and the National Football League working together to grow the game’s global reach, increasing participation, developing new talent and expanding the football fan base. 

“NIKE has been an invaluable partner since 2012 and we couldn’t be more excited to have them onboard for years to come,” says National Football League Commissioner Roger Goodell. “In addition to their products and services for our clubs, players, or fans, Nike is a strategic partner who will help us grow football internationally, support youth football and make advances in player safety. The renewal of this partnership will truly have a lasting impact on the game of football at all levels both here in the United States and around the world.”

The league will leverage Nike's Sport Research Lab and product design and innovation expertise to address lower-extremity injuries and enhance footwear safety. NIKE will continue to empower athletes and grow the sport by supporting grassroots, high school and collegiate level development programs across flag and tackle football. 

The partnership will also bring football’s most compelling narratives to life, connecting with fans in new and innovative ways through NIKE’s unparalleled marketing and storytelling expertise.

Per Newsweek, ‘The NFL has also granted teams international home marketing rights since 2021, allowing them to engage fans and build local markets abroad. Nike's expertise in grassroots sports development and storytelling will play a critical role in these initiatives. Youth development programs at the grassroots, high school, and collegiate levels are all expected to play a role in promoting both flag and tackle football.’

"Together with the NFL, we're committed to expanding football's reach to a global audience," newly appointed Nike CEO Elliott Hill said in a statement. "I'm energized when I think about what two of sports biggest powerhouses can build together."

10 Things you didn't know about Nike

Nike is a global leader in athletic footwear, apparel, and equipment, known for its innovative approach to sportswear and its iconic “Swoosh” logo. Founded in 1964, Nike has grown to become a symbol of performance, style, and ambition, catering to professional athletes and casual wear. The brand is celebrated for pushing the boundaries of technology with products like Nike Air, Flyknit, and Dri-FIT, enhancing athletic performance and comfort. With a commitment to empowering athletes of all levels, Nike also promotes social responsibility and sustainability, striving to make positive impacts both within and beyond the sports community.

1. Why is Nike named after a Greek goddess?

Nike is named after the Greek goddess of victory. The founders wanted a name that symbolised triumph and aligned with their vision of empowering athletes.

2. What was Nike’s original name?

Nike was originally called Blue Ribbon Sports when it was founded in 1964. The name was changed to Nike in 1971.

3. Who designed the famous Nike swoosh logo?

The swoosh logo was designed by Carolyn Davidson, a graphic design student, in 1971. She was initially paid just $35 for her work.

4. How does Nike support sustainability?

Nike has a programme called Move to Zero, aimed at reducing its carbon footprint and waste. The company also creates products like the Nike Air soles from recycled materials.

5. What is Nike's connection to Michael Jordan?

Nike created the iconic Air Jordan line in 1984 exclusively for basketball legend Michael Jordan. This partnership revolutionised sneaker culture.

6. What is the significance of Nike’s slogan, “Just Do It”?

The “Just Do It” slogan was inspired by the final words of a convicted murderer, Gary Gilmore, which were adapted to convey determination and motivation.

7. Did Nike invent waffle-soled shoes?

Yes, Nike co-founder Bill Bowerman invented the waffle-soled shoe by using a waffle iron to create a lightweight and grippy sole for running shoes.

8. Is Nike the largest sportswear brand in the world?

As of recent years, Nike remains one of the largest and most recognised sportswear brands globally, often competing closely with Adidas.

9. How did Nike expand into the tech world?

Nike introduced Nike+ technology in collaboration with Apple, allowing users to track their fitness activities through devices like the iPod and Apple Watch.

10. What is Nike’s connection to esports?

Nike has partnered with esports teams and leagues, including the League of Legends Pro League to design team apparel and promote gaming culture.