Steve Sarkisian, head coach of the Texas Longhorns, has reaffirmed his belief that the University of Texas offers the most complete environment for college football players in the country. Speaking on the “3rd and Longhorn” show, Sarkisian highlighted the programme’s recent achievements, academic prestige, and the unique opportunities available to athletes in Austin. Sarkisian outlines why Texas is the ideal destination for college football players, citing success, academics, and branding advantages. With Texas securing the nation’s top recruiting class in 2025 and gaining early momentum for 2026, Sarkisian positions the Longhorns as a leading choice for elite talent. His comments underscore a vision that combines sporting excellence, educational strength, and long-term branding potential for student-athletes.

Texas Longhorns head coach Steve Sarkisian has reinforced his commitment to the University of Texas football programme, describing it as the best environment for student-athletes in the United States. Speaking on the latest episode of the “3rd and Longhorn” show, Sarkisian outlines the multi-dimensional advantages offered by Texas, from athletic performance to academic reputation and commercial opportunities.

“I honestly think this is the best place in the country to come play football at. I firmly believe that, and I think we have the stats, the nuances and the information to back that up,” said Sarkisian.

In support of his claim, Sarkisian referenced the programme’s recent achievements, highlighting consistent progress under his leadership. “Who’s the one school that's gone to back-to-back college football playoffs, back-to-back semifinals? Who’s the one school their first year in the SEC that went to the SEC Championship game? Who has the most draft picks in the NFL draft over the last two years?” he asked rhetorically.

These statements reflect the continued growth of the Texas Longhorns, who finished the 2025 recruiting cycle with the top-ranked class in the country. Looking ahead to 2026, the programme has already secured 15 commitments, including two five-star prospects, signalling continued momentum.

Off-Field Opportunities and Academic Excellence

Beyond athletic achievements, Sarkisian points to the unique position of the Longhorns within the city of Austin. As one of the largest cities in the United States without a professional NFL, NBA, or MLB team, Austin offers exclusive visibility for college athletes. This advantage translates into enhanced branding and endorsement opportunities, particularly beneficial in the current NIL (Name, Image, Likeness) landscape.

Sarkisian also placed emphasis on the academic standing of the University of Texas, calling it a key part of the school’s appeal. In 2024, Forbes Magazine included Texas in its “New Ivies” list, placing it among the top public institutions often compared with traditional Ivy League schools.

“Name another school who’s getting compared to Harvard, Yale and Princeton, but on the flipside is getting compared to Georgia, Ohio State and Alabama on the football field,” he stated.

Looking Ahead

As he prepares for his fifth season with the Longhorns, Sarkisian continues to focus on both short-term goals and long-term development. While Texas has yet to capture a national title during his tenure, the programme has consistently improved its competitive standing and remains within reach of the sport’s highest honours.

For Sarkisian, promoting Texas as a complete package is an ongoing priority. His messaging reflects a belief that the Longhorns are not only a top football team, but also a leader in academic excellence and personal development.

With the backing of recent success, elite recruitment, and a favourable environment in Austin, Sarkisian makes clear that the Texas Longhorns are positioning themselves as a premier destination for the next generation of college football talent.