Tennis is a racket sport played individually or in pairs (singles and doubles) on a rectangular court divided by a net. Originating in France in the 12th century as "jeu de paume," it evolved over centuries, with rackets introduced in the 16th century. Modern tennis developed in the 19th century in Birmingham, England, known initially as "lawn tennis." The game involves striking a rubber ball with a racket over the net, aiming for the opponent to miss a valid return. It’s widely accessible, and played by people of all ages, including wheelchair users.
The sport is governed internationally by the International Tennis Federation (ITF), with major competitions held on different surfaces: grass, clay, and hard courts. Tennis rejoined the Olympics as a full medal sport in 1988, and is also part of the Paralympics. The four Grand Slam tournaments, the Australian Open, French Open, Wimbledon, and US Open, are highly prestigious and represent the highest level of competition.
Matches are divided into points, games, sets, and eventually, the best of three or five sets to decide the winner. The scoring includes terms like "love" (zero points), "deuce" (40-40), and "advantage." Players use various stances and grips to perform key shots like forehands, backhands, volleys, and serves, with techniques varying according to the chosen court surface.
Tennis equipment has evolved significantly, with modern rackets made from materials like graphite, and balls now made of vulcanised rubber. The game features both singles and doubles competitions, with men and women competing separately in international circuits, as well as mixed doubles. Today, tennis is a prominent global sport, followed by millions of fans and widely played at recreational and professional levels.
Tennis is played in various formats, primarily singles and doubles, which differ in the number of players and court boundaries.
Becoming a leading global provider of digital solutions and services for the sports industry, enabling our clients to achieve their goals and reach their full potential.
We aspire to be a trusted partner and advisor to our clients, leveraging our expertise and passion for sports to help them succeed in a rapidly changing market.